Hi, I'm Swaralipi. Digital designer
UX design. Branding. Websites. Mobile apps. Social media.
A selection of my work
96% increase in traction
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Spearheaded the brand redesign that included a new logo, brand identity, and content that improved social presence consistency.
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Led the full design of the company website.
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Conducted user interviews and A/B testing to facilitate product feedback to inform product design directions and prioritization decisions.
Branding
User research
Website design
100% task completion rate
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Led the brand design from 0 to 1 for a real estate startup's marketing website.
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Uncover critical insights through user research and heuristic analysis to aid product strategy identifying online property searches targeting Non-Resident Indians.
Branding
UI design
User research
Streamlined user flow from 1.32 mins to 0.73 sec
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Streamlined the user flow of the app page 'Add new e-wallet account' for the company android financial app reducing adding a new debit card time from 1.32 minutes to 0.73 seconds.
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Designed various UI components of the design system, including UI notifications.
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Collaborated with developers to implement designs for a new product feature 'Cash-in-hand'.
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Created promotional banners and visual content for app marketing.
User research
UI design
User testing
Wait, there's more
Print design + Social media advertisement
Brochures
Pamphlets
Social media advertisements
Testimonials
Aditya Ray
Nepro Trading Corporation
"Swaralipi is an excellent resource, and master at designing graphic assets. She makes sure to try her best to meet all the deadlines and that also with the highest standards. She is a hardworking and dedicated person who will complete your project in a given time frame. I would recommend and endorse Swaralipi."
Kaustuv Mukherjee
Growth strategist | L&D consultant | Operations leader in education
"Swaralipi brought a structured, activity-based and engaging teaching methodology into the classroom as a design thinking faculty at École Intuit Lab Kolkata. A very patient, knowledgeable and efficient facilitator, she was always well-liked by students."
Maria Victoria Soule
Lecturer, University of Cyprus
"I know Swaralipi Roy Chowdhury Samanta, since she was a student of MSc Interaction Design offered by the Cyprus University of Technology & Tallinn University (https://www.idmaster.eu/). I have supervised her thesis and I can confirm that her knowledge of interactive learning materials, pedagogical approaches of teachers for the use of interactive learning environments, and multimedia authoring tools is solid. I also highlight her natural and constant willingness to make use of time, particularly under difficult circumstances such as the Covid-19 Pandemic, where Swaralipi showed her great capacity of work. For all these reasons. I strongly recommend her for all those undertakings where she may be able to display these qualities and to improve and consolidate herself professionally."
Research paper, thoughts, articles on design, interactive technology, UX and design thinking
Previous research studies have indicated that interactive tools where information is presented through computer mediated technology using elements like text, still images, graphics, animation, video, audio, etc., increase student performance as students (men and women) give more attention and enjoy lessons taught with interactive tools...
Closing the educational gap for first generation learners: an exploratory study of interactive learning for underprivileged children in India
User Experience and Usability - how are they different?
User experience and usability are both parts of an end to end process of user-centered design. Understanding the user matters more than how a product actually works. Technology may change on how to use a product but users remain the same...